RADICAL INCREMENTALIST Postcard

Massive Small in South Asia

The University of Westminster, in association with Massive Small have been running a competition - Over 500 undergraduate architecture students from 42 towns and cities in South Asia have undertaken the design challenge to transform disused public spaces in their towns and cities. The competition is inspired by the Clean India Mission. We have been delighted by the level of response.

Check out the Small Change Projects
IN OUR INCREASINGLY COMPLEX WORLD, WHERE GLOBAL PROBLEMS ARE FELT LOCALLY, THE SYSTEMS WE USE TO PLAN, DESIGN AND BUILD OUR TOWNS AND CITIES ARE DOOMED TO FAILURE. NOW, MORE THAN EVER, WE MUST THINK AND ACT DIFFERENTLY.
THE MASSIVE SMALL PROJECT SHOWS A WAY!

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Governments alone cannot solve all the problems of urbanisation. We must mobilise people’s latent creativity, harnessing the collective power of many small ideas and actions. This happens whenever people take control over the places they live in, adapting them to their needs and creating environments that are capable of meeting the challenges of the future. When many people do this, it adds up to a fundamental shift: This is what we call MASSIVE SMALL change. To unleash MASSIVE SMALL, we need our systems to change: There is a tremendous amount of energy out there, but all too often it is obstructed by top-down systems from replicating and scaling up, which must happen for it to make a significant real world impact. We need a new set of ideas, tools and tactics to help engaged citizens, civic leaders and urban professionals to work together to build a viable urban society. The MASSIVE SMALL COMPENDIUM, our collection of initiatives, shows how.

MASSIVE SMALL IS:



An ambitious project to build a better urban society

The MASSIVE SMALL Project proposes a new way forward:

  • To take our cities back from the big players and urban professionals mired in ‘the way things have always been done’ and change their mindsets and behaviours.
  • To empower communities to find new solutions to their problems by giving them the necessary conditions in which to flourish.
  • To allow everyone to create the urban environment they deserve by trusting people to do the right thing. Civilisation rests on this fact.
  • By showing governments there is an alternative…

A collective force for urban change worldwide

Driven by a strong social purpose with a worldwide focus and reach, the MASSIVE SMALL Project is ready, with your help, to scale up.

  • It has an energetic network of international collaborators.
  • It has an online community of some 15,000 members.
  • It is led by an experienced team who have worked at the top of their professions.
  • It is backed up by major institutions – UCL, RSA, Royal Commission, Impact Hub and Architecture and Design Scotland.
  • Its theory is taught by us at Oxford University.
  • It is endorsed by some of the world’s thought leaders.
  • It has been stress tested over five years.


A compendium of interrelated initiatives

We are creating a concise body of collective knowledge designed to change our top-down systems:

  • a book of lessons from the field,
  • a universal call for change,
  • a visual framework for building action and
  • a manual of evolving ideas, tools and tactics both printed and later online.

These help and inspire people and government to work together, allowing communities to shape their own environments and make towns and cities that work for us, not against us. We call it our MASSIVE SMALL Compendium



A common platform for collective action

The Project is an open collaborative effort. We have crowdsourced some of the most inspiring and relevant ideas from around the world, and there is a lot more out there. Submitting an idea to our Massive Small Online Platform gives a unique and persistent forum for concepts to be shared, heard, and critically reviewed by our online community. The best ideas and the most effective tools and tactics rise to the top and will be published.



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We did it! Thank you so much for all your incredible support. 550 backers have raised £38,500 towards your campaign for a better urban society. (This includes a £5k GAMECHANGER pledge from the City of Genk, which is outside the Kickstarter for time reasons). Many thanks to the massive number of small backers and the not so small number of massive backers. Special thanks goes to Architecture and Design Scotland for backing us on a £2.5k ENABLER pledge and The Society Project for the £5k GAMECHANGER. Thanks to our fantastic team of volunteers. Thanks to out great team and our supporters – The Royal Society of Arts, Impact Hub, UCL, and the Royal Commission 1851. I hope we did you proud. This is the start of something good. Done by good people. Let’s keep it up!